Has anyone purchased guide books on the Mad Men TV show or the advertising business in the 60s? Like the upcoming book "Mad Men Unbuttoned".

I haven’t seen any books but there is an incredible documentary that goes over the creative revolution in advertizing.  Art and Copy.   It has the story of the most notable break off of a creative team in the early 60s that MM must be basing season four on.  And the interviews with the creative types has them being more egotistical than any politician you would ever meet. 

Here is a member review from Net flix - -

Full disclosure: I work in Advertising (and design) I quote the movie, committees as a rule arent willing to take chances. So dont let the naysayers turn you away from this gem. Art & Copy is not a documentary about the evils of advertising, nor is it a cautionary tale, nor is it a comprehensive study ¿ hard to do in 90min. Respectfully it is not the more in-depth, hardheaded look at advertising and PR, The Century of the Self (BBC) which itself is a multi-part documentary. ART & COPY is narrow in focus (but no less enjoyable) and is everything the movie poster advertises, A look inside Advertisings CREATIVE revolution. Narrow in focus the same way the movie HELVETICA is about a single Typeface and not the industry of type designers nor all the fonts known to man. If you enjoyed the books, A Big Life in Advertising and Randall Rothenbergs Where Suckers Moon youll enjoy this movie. And youll learn the real reason why Apples 1984 ad only ran once as well as why the Budweiser Bullfrogs got killed off in favor of the lizards.

A prick review from the book, the history of advertising in the period of Mad Men,

The Volkswagen Promotion

A "Nazi car” rebranded by a Jewish-owned advertising group and sold as an runner up alternative to the puffy cars out of Detroit. It then became a representation of consumer counterculture. It was hideous and cramped and given a name of a bug.
But history tell us that Hitler's 'people's car' had a lot going for it," just after returning from Volkswagen's factory in Wolfsburg Germany - George Lois, wrote, and his counterpart with copywriter Julian Koenig. "Julian saw it as a dumb, sincere, little car—but a marketing puzzle. New York was their largest market base and that's what made it so rough."

NC Man: Mad Men Unbuttoned is amazing!!!!!!!!
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